From 2020 to 2021, the trends in design have changed to include the challenges we all faced during the waves of the COVID-19 pandemic. These are changes for all, not just for a specific group or belief or culture, but to inspire all.
The struggles and achievements you have experienced are beneficial for any graphic designer. The way you design is like your unique thumbprint, the only labels in design are what type of designer you are now, and there are at least eleven types of categories you can fall into. In the past, designers could only fall into limited areas, which where animation in 2D and 3D, graphic design (mostly for printing), web designing (who was assumed to be a web developer, too), and artist. With the smartphone revolution, social media, Internet, design software, augmented realities and so much more have come into play. Graphic designers have evolved dramatically and have become the most important investment to a company and their brand.
If you do not put time, effort and even money into your branding, it may result in an unsuccessful business. The design is what will set you apart from your competition and will help you garner the desired emotion or feeling from customers. Most people feel they can do their design themselves or they say they do not have the money for a designer. Your logo and brand are the first things your prospective clients and customers see, so a proper design is an important investment for your company.
Good design is about so much more than simply creating a good-looking product. It is about creating a positive experience for users at every touch point and with every interaction. Design influences what we think, the way we feel, and the decisions we make. When design is exceptionally well done, good design is virtually invisible.
Designers from all over the world are stepping up to the plate to contribute their talents for the betterment of their community. We have seen this in the rise in creative hand-lettering which delivers messages of unity, responsibility, and advice. It comes in the form of protest art. It comes in illustrations that personalise mask-wearing. Whether through charity work or personal design projects, 2021 is shaping up to be a pivotal year for design to get involved in.
This year, designers are less concerned with traditional borders. 2021’s graphic design trends are putting people first. Each year graphic design trends always bring change with them, and it is the designers who will determine whether that is for better or worse. As a designer and with my art background, I always say that the more unique you are, the better you will rise and stand out, so don’t hide, there are no judgements in the design world.
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